Case Studies

Donald Haack Diamonds & Gems (www.donaldhaack.com)
As Chairman of The Foreign Trade Zone, Donald Haack recognizes the value of national and international marketing. When his retail locations where deciding on a vendor to launch their web redesign and marketing efforts they selected Optimization Consultants based on the comprehensive marketing strategy and a proven track record.

The marketing campaign focused on national branding combined with local traffic generation. By generating a site based on these known goals while optimizing the site structure and content this campaign resulted in an immediate increase in local sales as well as high levels national branding.

Medical Modalities (www.medicalmodalities.com)
The primary provider of choice Rehabilitation Equipment Sales and Service for many hospitals, physicians, insurers, and clinicians since 1987. MMI was looking to redevelop their web site so that their many dealers could interact with their inventory while MMI also recruited and signed up new distribution points.

Optimization Consultants developed separate strategies for positive user experience with existing dealers in the private areas as well as targeted touch points to attract and convert new distributors. The new web site launch incorporated numerous functional elements, from email marketing to online ordering while also providing a strategic search engine profile to pull from a wide range of parallel markets.

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