Thursday | August, 28 | 2008 OptimizationConsultants.com
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Our team feature a number of accomplished and engaging speakers, taking complex issues that revolve around the Internet and making them easy to understand. With a combined experience of 25 years of Internet marketing experience our battery of speakers is bound to provide a dynamic and informative presentation. Our consultants have spoken at national technology events like ITEC, industry specific events like the IWLA and WERC confernces as well as numerous Chamber of Commerce, marketing association and individual compnay seminars.

We are available to speak on a variety of topics, either from a broad perspective or focusing on the specific issues facing the audience. Our speakers often participate in Q&A sessions as panelists specializing in website usability and SEO topics as well as giving specific advice through site clinics.

  • SEO Definition - What is search engine optimization and why do you need it?
  • Search Engine Overview - What are the important search engines today and where are things headed?
  • Challenges in SEO Today - Doing it right- avoiding spam techniques.
  • Search-Friendly Design and Technical Issues - Some sites are totally invisible to search engines because of the technology they use... is yours?
  • Researching Keyword Phrases - Finding the phrases that will bring you qualified traffic.
  • Writing for the Search Engines - Text on the page is critical to your search engine ranking.
  • Titles and Meta Tags - What to include; what not to include.
  • Off-Page Factors - How do other sites affect yours?
  • Submitting to Directories - A great description can make a difference in whether or not your site gets accepted.
  • Link Building Strategies - How to increase your link popularity.
  • User Experience and Usability - How to conduct user training on your own site to find problem areas.
  • Marketing Strategies for the Web - How do you set yourself apart from the competition?
  • Utlizing Pay-per-Click - Get the most for every clickthough- after all, you're paying for it!
  • Tracking and ROI - Using Web Analytics software to find out more about your users and your sales.
  • Website Review - We'll use real life examples provided by the audience and walk through the process of identifying SEO and usability issues.
  • Are They Spamming? - Identifying techniques that may be used to fool the engines.
  • The Many Uses of the Web - Is your site working as hard for you as it should? Creative strategies to build visibility, make more revenue, or save your company money.

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Optimization Consultants Group
2400 Crownpoint Executive Dr. Suite 400
Charlotte, North Carolina 28227

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