| |
Workshops
Agenda
Search Engine Workshops Conducted by Brian Gomme
www.BrianGomme.com
Beginners Workshop- The Importance of Search Engine Marketing
Focus: A Solid Foundation in Search Engine Marketing
- Registration
- "Get to Know You" Session
- Welcome and Introduction of Participants
- What is search engine marketing, and why is
it so important to the success of your online business?
- What are the differences between search engines
and directories?
- What are spiders, crawlers, and other "creepy
creatures" in the search engine industry?
- What are Visitors Looking for when Searching
for YOUR site?
- "keyword research" strategies for
boosting your chances at getting highly targeted traffic that actually
converts to sales.
- The importance of captivating titles and descriptions
for your pages that are designed to pull in traffic to your site.
- What do search engines want to see when they
visit your Web site?
- Search Engine Friendly: What does it mean?
- Review of Participants' Web Sites
- Answer questions, and hand out evaluation forms
Advanced Workshop- Creating Effective Sales
Copy
Focus: The Future of Search Engine Marketing
- Registration
- "Get to Know You" Session
- Welcome and Introduction of Participants
- Is your Web Site content written to increase
your chances at converting visitors to buyers? Learn how to increase
your conversion rate by writing effective sales copy.
- 14 Reasons Why People Click on My Link Instead
of Yours
- A Discussion on the Google Florida Update
- The Importance of Building A Legitimate Link
Reputation
- What is "Link Reputation"?
- The importance of strategy
- Detailed Insights Into Each Major Search Engine
- Analytics
- Conversion
- Answer questions, and hand out evaluation forms
Back To Top
|
 |
|
Thursday | August, 28 | 2008
