Workshops Agenda

Beginners Workshop- The Importance of Search Engine Marketing

Focus: A Solid Foundation in Search Engine Marketing

• Registration
• "Get to Know You" Session
• Welcome and Introduction of Participants
• What is search engine marketing, and why is it so important to the success of your online business?
• What are the differences between search engines and directories?
• What are spiders, crawlers, and other "creepy creatures" in the search engine industry?
• What are Visitors Looking for when Searching for YOUR site?
• "keyword research" strategies for boosting your chances at getting highly targeted traffic that actually converts to sales.
• The importance of captivating titles and descriptions for your pages that are designed to pull in traffic to your site.
• What do search engines want to see when they visit your Web site?
• Search Engine Friendly: What does it mean?
• Review of Participants' Web Sites
• Answer questions, and hand out evaluation forms

Advanced Workshop- Creating Effective Sales Copy

Focus: The Future of Search Engine Marketing

• Registration
• "Get to Know You" Session
• Welcome and Introduction of Participants
• Is your Web Site content written to increase your chances at converting visitors to buyers? Learn how to increase your conversion rate by writing effective sales copy.
• 14 Reasons Why People Click on My Link Instead of Yours
• A Discussion on the Google Florida Update
• The Importance of Building A Legitimate Link Reputation
• What is "Link Reputation"?
• The importance of strategy
• Detailed Insights Into Each Major Search Engine
• Analytics
• Conversion
• Answer questions, and hand out evaluation forms

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